> For the complete documentation index, see [llms.txt](https://doc.aissist.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.aissist.io/gateways/hubspot.md).

# HubSpot

*Last updated: May 6, 2026*

Connect HubSpot to let Aissist work inside inbox-based conversation workflows.

With HubSpot, Aissist can:

* draft or send replies
* apply tags
* create summaries
* detect when human follow-up is needed

### Create the HubSpot gateway

1. Go to **Deploy → Gateways**.
2. Click **Add Gateway**.
3. Choose **HubSpot**.
4. Follow the setup steps to authorize the connection.

<figure><img src="https://301624521-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FyKHM836KGDAfAWvw6XL6%2Fuploads%2Fz9oVodG2D2UCpLOtSvMY%2Fscreencapture-console-aissist-io-deploy-gateways-ac4bed57-4308-4a47-a84f-59f12036b3be-2025-04-27-12_43_50.png?alt=media&amp;token=9c130155-49e0-46e1-8037-39243c3a7d53" alt=""><figcaption></figcaption></figure>

### How HubSpot routing works

HubSpot gateways use **inboxes** as the managing point.

This lets you control which inboxes Aissist should handle.

{% hint style="info" %}
Start with one inbox or one narrow workflow before expanding to broader coverage.
{% endhint %}

See [Deploy Gateway](/tutorial/deploy-gateway.md) for managing point setup.

### Choose the operating mode

During setup, choose the operating mode:

* **Auto-Pilot** — Aissist replies automatically

Start with one narrow workflow.

Run **Auto-Pilot** for a short period, review the results, optimize Aissist, then gradually increase **Auto-Pilot** time.

### How Aissist works in HubSpot

Aissist can support the HubSpot workflow in several ways.

#### Reply

Aissist generates context-aware replies using your instructions, assets, and actions.

<figure><img src="https://301624521-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FyKHM836KGDAfAWvw6XL6%2Fuploads%2FJKQw1vxFpvSHR9Sg0MWp%2FHubspot-response.png?alt=media&amp;token=ff49f297-7759-4043-89cb-1f57a2623657" alt=""><figcaption></figcaption></figure>

#### Tag

Aissist can apply tags automatically to help categorize conversations and trigger follow-up rules.

<figure><img src="https://301624521-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FyKHM836KGDAfAWvw6XL6%2Fuploads%2FZiz5JWyk8JWho9I3pzZJ%2FHubspot-tag.png?alt=media&amp;token=d120b6d3-a4f2-4600-a464-5c3ba02d766a" alt=""><figcaption></figcaption></figure>

#### Summary and handoff

Aissist can summarize the conversation and detect when a human should take over.

<figure><img src="https://301624521-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FyKHM836KGDAfAWvw6XL6%2Fuploads%2FMLSSQhecGuHIAC2gzuJj%2FHubspot-summary.png?alt=media&amp;token=41c30d4e-0cca-440f-91fa-89d6df71a320" alt=""><figcaption></figcaption></figure>

### Best practice

Start with one inbox and one repeatable workflow.

Run **Auto-Pilot** for a short period, review the results, optimize Aissist, then gradually increase **Auto-Pilot** time.